Commerce work in this section should focus on the customer journey, ensuring a seamless experience at every touchpoint to engage and captivate audiences both online and offline.
C01 Targeting, Insights and Personalisation.
Work that uses consumer insights to provide authentic, real-time communication at every touchpoint of the transactional journey, enriching the user experience and driving engagement to achieve business results. Including, but not limited to, segmentation strategies, dynamic content, personalised messaging, etc.
C02 In-Store Experiences.
Including, but not limited to, offline retail promotions, store displays, pop-up stores and events, product sampling / trial, limited edition products, etc.
C03 Data-driven Consumer Product.
Online and offline work designed to attract or maintain customers, encourage customer activity and increase overall transaction value. This may include, but is not limited to, promotions, competitions, geofencing, app and social integration etc.
C04 Metaverse, New Realities & Emerging Tech.
Immersive experiences that creatively push the boundaries of technology within commerce. Including but not limited to AR, VR, AI, wearable tech and mobile devices, voice technology, blockchain technology, Web3, gamification, virtual worlds, metaverse and all other emerging platforms. Does not include prototypes of early stage technology.
* Please provide a demo film of the technology for the jury
C05 Payment Solutions.
Payment solutions that effectively incentivise purchasing and/or engage consumers (including social verification & biometric data). Including but not limited to, software & apps, blockchain technology, cryptocurrencies, NFTs, mobile wallets and reward programs automation, delegated authority, hyper convenience and order buttons. Does not include prototypes of early stage technology.
C06 eCommerce Websites / Apps.
The creation of exceptional eCommerce B2B or B2C websites or apps that provide a seamless user experience throughout the entire customer journey. This may include, but is not limited to, UX and UI strategies, user experience patterns, conventions, preferences, branding, display advertising, conversational interfaces, any other functionality & the conversion rate of the website / app in order to drive sales.