The Entertainment Spikes celebrates creativity that turns content into culture.

Entries should demonstrate ideas that are unskippable; work which captivates in order to cut-through, communicate a brand message or connected with consumers in a new way.

Criteria considered during judging will predominantly be the idea, brand integration and the execution.

There is no overall limit to how many times the same piece of work can be entered into Entertainment as long as the categories chosen are relevant.