Mandy Hou

Chief Digital Officer

The Brand Experience & Activation Spikes celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement. 

Work should demonstrate how the customer journey, experience of the brand and optimisation of every touch point led to increased brand affinity and commercial success.

A number of criteria will be considered during judging and weighted as follows: 20% Idea; 20% strategy; 30% execution; 30% results. 

The same piece of work can be entered up to three times in Brand Experience & Activation.
However, the same piece of work may only be entered once in ‘A. Brand Experience & Activation: Sectors’.

For Brand Experience & Activation the eligibility dates are 1st January 2023 - 31st January 2024, except for category 'D08. Experience Transformation', where the transformation being judged was first implemented within the eligibility period of 1st January 2021 - 31st January 2024.

The Creative Commerce Spikes celebrate the innovative and creative approach to online and offline commerce, payment solutions and transactional journeys.

Work will need to demonstrate how innovation and optimisation at any point of the end to end customer journey led to increased consumer engagement and commercial success.

A number of criteria will be considered during judging and weighted as follows: 30% Idea, 20% strategy, 20% execution, 30% results.

The same piece of work can be entered up to three times in Creative Commerce.
However, the same piece of work may only be entered once in ‘A. Creative Commerce: Sectors’.

The Creative Data Spikes celebrate the interplay of ideas and information. 

Work should demonstrate how the work was enhanced by the creative and strategic use, interpretation, analysis or application of data and insights. The data-driven strategy must sit at the core of the idea and the results / impact must be clear and robust.

A number of criteria will be considered during judging and weighted as follows: 30% strategy; 30% application; 20% innovation; 20% impact and results.

There is no overall limit to how many times the same piece of work can be entered into Creative Data as long as the categories chosen are relevant.

The Creative Effectiveness Spikes celebrates the measurable impact of creative work.

Work will need to demonstrate how an effective strategy rooted in creativity has met its chosen business objectives, how it generated positive customer outcomes and drove sustainable business impact over time.

A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results. 

To be eligible your work must have won or been shortlisted at one of the previous three Spikes Asia festivals.

The same piece of work can be entered up to three times in Creative Effectiveness.
However, the same piece of work may only be entered once in ‘A. Creative Effectiveness: Sectors’.

The Creative Strategy Spikes celebrates the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

The work will need to demonstrate exceptional interpretation of the business / brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.

A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business / brand challenge / 30% insight breakthrough thinking / 20% creative idea / 20% outcome and results. The same piece of work can be entered up to three times in Creative Strategy. However, the same piece of work may only be entered once in ‘A. Sectors’. For Creative Strategy Spikes Award the eligibility dates are 01 January 2021 - 31 January 2024.

The Design Spikes celebrate visual craftsmanship. 

Work should demonstrate how design has been used to define a brand or communicate its key messages; work in which a unique visual identity leads to consumer recognition or understanding.

A number of criteria will be considered during judging and weighted as follows: 40% idea; 40% execution; 20% results.

There is no overall limit to how many times the same piece of work can be entered into Design as long as the categories chosen are relevant.

The Digital Craft Spikes celebrate technological artistry. 

Work should demonstrate exceptional form and function in a digital context; work with flawless design, masterful execution and outstanding user experience created for all digital environments.

Criteria considered during judging will predominantly be the execution and experience.

There is no overall limit to how many times the same piece of work can be entered into Digital Craft as long as the categories chosen are relevant.

The Direct Spikes celebrate targeted and response-driven creativity.

Work should demonstrate how insights and/or data were used as part of the strategy to engage specific target audience groups and develop customer relationships, inspiring action and producing measurable results.

A number of criteria will be considered during judging and weighted as follows: 30% idea; 20% strategy; 20% execution; 30% impact and results.

The same piece of work can be entered up to three times in Direct.
However, the same piece of work may only be entered once in ‘A. Direct: Sectors’.

The Entertainment Spikes celebrate creativity that turns content into culture. 

Work should demonstrate ideas that are unskippable; work that captivates in order to cut-through, communicate a brand message or connected with consumers in a new way.

A number of criteria will be considered during judging and weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.

Brands refers to talent, artists, creators, influencers, streamers, athletes, teams, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the entertainment industry.

There is no overall limit to how many times the same piece of work can be entered into Entertainment as long as the categories chosen are relevant.

The Film Spikes celebrate the creativity of the moving image. 

Work should demonstrate brilliant brand storytelling intended for a screen; filmed content created for TV, cinema, online and out-of-home experiences.

Criteria considered during judging will predominantly be the idea and the execution.

There is no overall limit to how many times the same piece of work can be entered into Film as long as the categories chosen are relevant.
However, the same piece of work may only be entered once into section ‘A. TV / Cinema Film: Sectors’ and once into section 'B. Online Film: Sectors'.

In sections A, B, C and D each execution constitutes one entry and all executions must have run within the eligibility period.

In Sections E, F and G multiple executions can be entered as one entry however all Film executions must have run within the eligibility period.

The Film Craft Spikes celebrate onscreen artistry. 

Work should demonstrate exceptional filmmaking; work in which technical skill and prowess in production elevates an idea or dramatically enhances its execution.

Criteria considered during judging will predominantly be the execution. 

There is no overall limit to how many times the same piece of work can be entered into Film Craft. 
 
Each execution constitutes one entry and all executions must have run within the eligibility period. However multiple executions of microfilms can be entered as one entry up to a maximum of 60 seconds. Each microfilm should be a maximum of 15 seconds in length.

The Gaming Spikes celebrate creative work that connects people to brands through gameplay.

Entries will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience while driving commercial success.

A number of criteria will be considered during judging and weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.

Brands refers to talent, artists, creators, influencers, streamers, athletes, teams, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the gaming industry.

Esports may be entered across all categories within Gaming Spikes.

There is no overall limit to how many times the same piece of work can be entered into Gaming Spikes as long as the categories chosen are relevant.

For Gaming Spikes Award the eligibility dates are 01 January 2022 - 31 January 2024.

Glass: The Award for Change celebrates culture-shifting creativity. 

Work should demonstrate ideas intended to change the world; work that sets out to positively impact ingrained gender inequality, imbalance or injustice. 

The Glass Award recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

The same piece of work can only be entered only once into Glass.

The work entered into Glass can be for any commercial or non-commercial brand, regardless of the product or service being advertised, or the medium of communication, as long as they address the conscious representation of gender in advertising.

All entry fees for Glass are donated to related charities that will be announced nearer to the festival dates.

The Healthcare Spikes celebrates creativity found in consumer healthcare as well as the more regulated pharmaceutical industry.

Consumer Healthcare entries should demonstrate an inspired approach to exceptionally engaging work which publicly educates, promotes non-prescription products, allows self-diagnosis or facilitates pro-active personal care.

Pharma entries should demonstrate ideas that inform and engage health practitioners, patients and targeted consumers; work that brings science and innovation to life, facilitating diagnosis, prescription, disease mitigation or illness management.

Criteria considered during judging will be medium dependent. 

There is no overall limit to how many times the same piece of work may be entered into Healthcare as long as the categories and mediums chosen are relevant.
However, the same piece of work may only be entered as Health & Wellness in sections A, B, C & D or as Pharma Section E.

All entrants must provide regulatory requirements for your region in relation to your submission.

The Industry Craft Spikes celebrate the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life. 

Work should demonstrate the highest levels of expertise and vision in the application of creative techniques.

Criteria considered during judging will predominantly be the execution. 

Single executions of Packaging, Print & Publishing and Outdoor should only be entered into the relevant category. However if they form part of a wider campaign they will be accepted into Brand & Communications Design. 

For Standard Print and Outdoor entries, each execution constitutes one entry. 

For Packaging & Brand Communication & Design entries, whole campaigns should be entered as one entry.

There is no overall limit to how many times the same piece of work can be entered into Industry Craft as long as the categories and mediums chosen are relevant.

The Integrated Spikes celebrate work that uses multiple media platforms.

Work should demonstrate the integration of chosen elements or channels throughout the campaign, and how the different media complemented and built on each other to drive tangible business results, were instrumental to cultural change or integral in the achievement of brand purpose.

The same piece of work can only be entered once in Integrated.

The Media Spikes celebrate the context of creativity. 

Work will need to demonstrate an inspiring and innovative implementation of media ideas; work which is enhanced and amplified by a game-changing channel strategy.

A number of criteria will be considered during judging and weighted as follows: 30% insight and idea; 30% media strategy and targeting; 20% media execution; 20% impact and results. 

The same piece of work can be entered up to three times in Media, not including Section ‘E: Excellence in Media Craft’. However, the same piece of work may only be entered once in ‘A. Media: Sectors’.

Entries in Section E: Excellence in Media Craft can only be submitted and paid for by Independent Media Agencies or companies owned by a Media Network or Independent Media Network. The same piece of work can be entered only once in each category within this Section.

The Music Spikes celebrate creative musical collaborations and original music content. 

Work should demonstrate original production, promotion or distribution of music for brands; work where a recording artist or platform is creatively leveraged to communicate with consumers.

A number of criteria will be considered during judging and weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.

Brands refers to talent, artists, creators, influencers, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the music industry.

There is no overall limit to how many times the same piece of work can be entered into Music Spikes as long as the categories chosen are relevant.

The Outdoor Spikes celebrate creativity experienced out of home. 

Work will need to demonstrate ideas that engage in-the-field; work which leverages public spaces to communicate a message or immerse consumers in a brand experience.

Criteria considered during judging will predominantly be the idea and the execution.

There is no overall limit to how many times the same piece of work can be entered into Outdoor as long as the categories chosen are relevant. 
However, the same piece of work may only be entered once in ‘A. Sectors: Billboards’ and/or ‘B. Sectors: Posters’.

In sections A and B each execution constitutes one entry and all executions must have run within the eligibility period.

In Sections C, D, E and F multiple executions can be entered as one entry however all Outdoor executions must have run within the eligibility period.

The PR Spikes celebrate the craft of strategic and creative communication. 

Work should demonstrate how original thinking, transformative insight and a strategy rooted in earned media has influenced opinion and driven business, societal, and/or cultural change. Work with storytelling at its core, which established, protected and enhanced the reputation and business of an organisation or brand.

A number of criteria will be considered during judging and weighted as follows: 20% idea; 30% strategy; 20% execution; 30% impact and results.

The same piece of work can be entered up to three times in PR.
However, the same piece of work may only be entered once in ‘A. PR: Sectors’.

For PR the eligibility dates are 1st January 2023 - 31st January 2024, except for category 'D06. Strategic Transformation', where the transformation being judged was first implemented within the eligibility period of 1st January 2021 - 31st January 2024.

The Print & Publishing Spikes celebrate creativity in circulation. 

Work should demonstrate ideas that leap off the page; work that exhibits ingenuity and outstanding craftsmanship in published media.

Criteria considered during judging will predominantly be the idea and the execution. 

There is no overall limit to how many times the same piece of work can be entered into Print & Publishing as long as the categories chosen are relevant.
However, the same piece of work may only be entered once in ‘A. Print: Sectors’. 

In section A each execution constitutes one entry and all executions must have run within the eligibility period.

In Sections B and C multiple executions can be entered as one entry however all Print & Publishing executions must have run within the eligibility period.

The Radio & Audio Spikes celebrate creativity that is wired for sound.

Entries should demonstrate work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling across the airwaves and digital streams.

Criteria considered during judging will predominantly be the idea and the execution. 

There is no overall limit to how many times the same piece of work can be entered into Radio & Audio as long as the categories chosen are relevant.
However, the same piece of work may only be entered once in ‘A. Radio & Audio: Sectors’.
 
In sections A & B, each execution constitutes one entry and all executions must have run in the eligibility period. In sections C & D, multiple executions can be entered as one entry. However, all Radio & Audio executions must have run in the eligibility period.

The Social & Influencer Spikes celebrate creative social thinking and strategic influencer marketing solutions.

Work should demonstrate how levels of engagement, social reach and the creative use of social media, brand ambassadors and influencers led to commercial success.

A number of criteria will be considered during judging and weighted as follows: 30% Idea; 20% strategy; 20% execution; 30% results.

There is no overall limit to how many times the same piece of work can be entered into Social & Influencer as long as the categories chosen are relevant.
However, the same piece of work may only be entered once in ‘A. Social & Influencer: Sectors’.

The Innovation Spikes celebrate ground-breaking innovation, technology and problem solving. Standalone technological solutions including tools, products, models, platforms and other forms of ad tech will also be recognised, as well as creative campaigns utilising new tech.

Entrants must be in a position to fully demonstrate the technology. Concepts alone will not be permitted.

The same piece of work can only be entered once into Innovation.
Shortlisted entrants will be required to present their work to the jury online.

The Innovation Spikes celebrate ground-breaking innovation, technology and problem solving. Standalone technological solutions including tools, products...

Innovation

Overview

Other Awards

Brand Experience & Activation

Creative Commerce

Creative Data

Creative Effectiveness

Creative Strategy

Design

Digital Craft

Direct

Entertainment

Film

Film Craft

Gaming

Glass: The Award For Change

Healthcare

Industry Craft

Integrated

Media

Music

Outdoor

PR

Print & Publishing

Radio & Audio

Social & Influencer