The PR Spikes celebrate creative work which successfully builds trust and cultivates relationships with credible third-parties, utilising mainly earned-media tactics or channels to influence public dialogue and ultimately change perceptions and behaviours in ways that protect and enhance the reputation and business of an organisation or brand with its target audiences.
A number of criteria will be considered during judging and weighted as follows:
- 20% idea
- 30% strategy
- 20% execution
- 30% results
The same piece of work can be entered up to three times in PR. However, the same piece of work may only be entered once in 'A. Sectors'.