Entries will need to demonstrate ideas that engage in-the-field; work which leverages public spaces to communicate a message or immerse consumers in a brand experience.
A number of criteria will be considered during judging and weighted as follows: 20% idea; 30% strategy; 20% execution; 30% impact and results.
The same piece of work can be entered up to three times in PR. However, the same piece of work may only be entered once in ‘A. PR: Sectors’.