Entries should demonstrate how levels of engagement, social reach and the creative use of social media, brand ambassadors and influencers led to commercial success.
A number of criteria will be considered during judging and weighted as follows: 20% interpretation of business/brand challenge, 30% insight/breakthrough thinking, 20% creative idea, 30% outcome/results.
The same piece of work can be entered up to three times in Strategy & Effectiveness.
For Strategy & Effectiveness Spikes the eligibility dates are 1 December 2018 - 30 January 2022. The strategy must have first been implemented within this eligibility period.