Entries will need to demonstrate the pursuit and application of customer relationships, directly targeting a specific audience with a call-to-action which produced measurable and meaningful results.
A number of criteria will be considered during judging and weighted as follows:
- 30% idea
- 20% strategy
- 20% execution
- 30% impact and results
The same piece of work can be entered up to three times in Direct. However, the same piece of work may only be entered once in ‘A. Direct: Sectors’.